Trouble-shooting for social media Research Paper

Trouble-shooting for social media - Research Paper Example This will enable the Social media director to deliberate on object course of action in case something goes wrong. The hashtag was used for about two hours after when they realized that it was leading to negative publicity. Unfortunately, McDonalds Social media director, Rick Won pulled off the hashtag and admitted that it had failed in achieving the intended purpose. Instead of pulling down the tweets, they could have used them from a public relations point of view to turn the negative publicity into positive publicity. Policies should be put in place to deal with the negativity instead of pulling down the negative feedback. This can involve responding to individual customers who left negative feedback and engage them on the services and products offered by the business. At the end, many of such customers end up becoming loyal customers, pin down their initial negative feedback and instead post positive feedback. McDonald failed to track what their customers were posting on other social media sites. Even after the hashtag was removed, the public continued to outburst with a lot of unintended stories in Facebook and Instagram. Failure to monitor such action led to continued negative publicity despite pulling down the hashtag on twitter. McDonald should put in place a social mention tracking tool which monitor what customers are saying about their brand on other social sites. They will enable them respond to emergency situations before significant damage is

SM - Strategic Management Essay Example | Topics and Well Written Essays - 2750 words

SM - Strategic Management - Essay Example It has a niche market in the soft drink business and has its presence in almost all parts of the world. The extent of the business of the company is evident from the fact that the Coca-Cola Company owns four of the top five soft-drink brands in the world. Some of the best known and most popular brands of the company include Coca-Cola, Diet Coke, Fanta, and Sprite. The company also owns other less known but nevertheless popular brands such as Barqs, Minute Maid, POWERade, and Dasani water. In North America, the company has products such as Groupe Danones Evian. Coca-Cola also sells Crush, Dr Pepper, and Schweppes outside Australia, Europe, and North America. The company either makes or licences more than 400 drink products in more than 200 nations. The mission of the company is to create value in the food industry. A SWOT analysis is used to assess the strengths and weaknesses of a company based on many factors such as market data, historical performance of the company, internal and external factors that impinge the companys performance etc. A SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis will help to analyse or rather predict the performance of a company in future. It will also give a clear idea as to where the company could be heading with regards to its business performance. Perhaps one of the most important strengths of the company is that it is a world renowned brand. Apart from negative popularity in some countries because of political fallouts, the brand is relatively well known all through the world. Regarding the brand image of the company, the brand is well known and obvious and is easily recognised thanks to the many years that it has been in business. Another important internal strength of the company is that it has a lot of finance at its disposal. The company has been able to generate revenues that are substantially better than most beverage companies. This allows room for the company to expand